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Measuring the impact of the most important multi-sport event in Asia

The Asian Games is the biggest multi-sport event in Asia, gathering athletes from 45 countries every four years, with more than 450 matches. In 2018, the games took place in several locations in Indonesia. The following case study looks at the challenges the government of Indonesia was facing to measure the socio-economic impact of the event, and how mobile positioning data (MPD) turned out to be the right solution for them.

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Project Highlight: Analysing Asian Games, the Biggest Sports Event in Asia

The Asian Games is a multi-sport event held every four years among athletes all over Asia. This is the biggest sports event in Asia, comparable to the Olympics. This year, the event took place in Indonesia from August 18 - September 2 in several locations in Jakarta, Palembang and Bandung. The 18th Asian Games attracted visitors both locally and abroad. Mobile positioning data was used for the first time to analyse the impact Asian Games had on tourism.

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