Estonian Tourist Board was collecting data on tourism flows for their strategic planning process. One of their outstanding questions was “Can we detect discernible patterns of tourism flows?”. Positium gathered data on roaming and domestic tourists and visualised the flows of tourists within the country. Estonian Tourist Board gave dashboard access to all their local tourism marketing organisations to provide input for the next strategic planning period.
The Ministry of Economy and Innovation of Lithuania recently presented an innovative project that lets different stakeholders of the tourism sector access data about which tourism destinations travellers visit during their stay in the country, how long they stay in a particular place, and more. The public authority Lithuania Travel led the project to ensure that access to this data helps the public and private sectors improve services for tourists, support businesses to discover new sources of revenue and income, and inform their marketing efforts.
At the South-Eastern-most corner of Estonia, there lives a people whose mystical language, enchanting leelo and ancient traditions are protected under the UNESCO World Heritage label. Combined with the breath-taking landscape, South Estonia’s rich cultural heritage attracts visitors from all over the world. But how do we know that?