Mobile phone data provides the most extensive and reliable input into transportation planning.
Understanding the mobility of people is crucial for a multitude of domains, whereas measuring it often proves difficult. Here’s where Positium comes in.
Mobile positioning data (MPD) adds the most substantial and dynamic layer of information on the population’s location and trips into mobility, transportation and spatial planning. Why opt for this data source? Simply put, MPD:
- covers most people on the move,
- provides data 24/7/365,
- is – in a sense – a time machine.
Mobile phone data is an excellent quantitative method to use alongside or as a substitute for traditional sources of mobility data. MPD includes all travel demand and trip lengths. It can be used for planning multi-modal, shared and micro-mobility. As raw MPD is often available for previous years, it is possible to go back in time for a new analysis or new inquiries. It is like a time machine - not many datasets can offer that in the field of mobility.
|Topics in focus||Public transportation planning||Traffic planning||Spatial planning|
|Movement origins and destinations||X||X||X|
|Spatial and temporal movement patterns||X||X|
|Road traffic statistics||X|
|Quantitive information on land use||X|
MPD is the most powerful source for getting detailed knowledge on population movements, while taking care of the risks for individual data privacy. It presents a large statistically valid and representative sample: all clients of one or several mobile network operators.
Our range of mobility solutions is divided into three main categories: public transportation planning, traffic planning and spatial planning. While MPD always delivers information on locations and movements, the main focus differs by domain.