Mobile positioning data (MPD) is an internationally recognised source for producing
timely official statistics on tourism
When analysing and planning tourism on a national level, having the latest and most accurate data is key. By tapping into our years of research, Positium uses a methodology which:
- distinguishes tourism from non-tourism noise
- applies international standards (IMF, UNWTO, OECD, Eurostat) on tourism statistics
- produces reliable tourism statistics.
Currently, Positium helps two countries – Estonia and Indonesia – measure visitor arrival numbers, and the data is published as official statistics. Positium uses the International Recommendation of Tourism Statistics 2008 as a guideline for its methodology.
Our preferred software for the analysis of MPD is Positium Data Mediator, which is designed to reliably process and filter raw mobile positioning data into trusted tourism statistics. Positium Data Mediator is the result of accumulating the learnings from 10 years of experience of producing official tourism statistics.