Analysing Asian Games, the Biggest Sports Event in Asia
The 18th Asian Games, held in 2018, attracted visitors to Indonesia both locally and from abroad. That year, mobile positioning data was used for the first time to analyse the impact Asian Games had on tourism. The traditional way of measuring the impact with surveys has several drawbacks. MPD, however, allows measuring event tourism at a precise level and comparing it to benchmark levels and the general nature of tourism in the area. This novel approach in event statistics provided results in just two weeks after the event had ended.