Large international events attract a great number of visitors. With extensive investments made in organising the event, it is always crucial to measure the impact the event had on attracting new people to the country or area.
Similarly to the tourism dashboard and official tourism statistics, it is possible to learn more about visitors during a specific event happening at one or many locations at a time. Organisers of large events typically ask Positium to measure:
- how many people visited an event
- where the visitors came from
- where the visitors went.
With the help of mobile positioning data (MPD) it is possible to measure participation even if the event takes place in the open air or simultaneously at several locations. Compared to ticketing data, MPD enables organisers to see which sub-events were popular, how people moved between different event locations, etc.