The Ministry of Economy and Innovation of Lithuania recently presented an innovative project that lets different stakeholders of the tourism sector access data about which tourism destinations travellers visit during their stay in the country, how long they stay in a particular place, and more. 

The public authority Lithuania Travel led the project to ensure that access to this data helps the public and private sectors improve services for tourists, support businesses to discover new sources of revenue and income, and inform their marketing efforts.

The data analysis and an interactive map to visualise the information were built by Positium, which turns pseudonymised mobile positioning data from mobile network operators into statistical insights. 

Positium works with tourism ministries and local governments from around the world, including Estonia, Indonesia, and Lithuania, among others, to enable cost-effective decision-making using mobile big data. In Lithuania, Positium partnered up with the local company Positin, who was the bridge between all parties and will be consulting local tourism companies based on the results.

To learn more about mobile positioning data, read our article 'Mobile Positioning Data FAQ: MPD Basics'

Lithuania Travel said that the new data helps entrepreneurs and business owners forecast tourist flows, identify areas where tourists visit more often and collect tourism statistics in places of the country where it was not possible before. The interactive map gives the possibility to find out information that was not available from traditional sources, such as one-day visitors, campers, people staying with friends or family and alike. Until now, the country had relied on data that was delayed by one or two months, like accommodation statistics.

Screenshot of the interactive map.
The data about tourist travel is available on an interactive map that can be accessed on any desktop web browser here:

Aušrinė Armonaitė, Minister of Economy and Innovation of Lithuania, pointed out that they expect that access to the information by different stakeholders in the tourism sector will encourage investment in new services and contribute to the improvement of tourism infrastructure, improving the experience of foreign tourists visiting Lithuania.

Lithuania Travel expects that the information will be relevant for municipalities and tourist service institutions, as it will be possible to find out from which countries people usually come to a specific place and be better prepared for it.

The pseudonymised mobile positioning data for the map comes from the mobile operator Tele2 Lithuania. Currently, the web map shows data from May to October 2021, but in the future, Lithuanian authorities expect that the data will be updated regularly.

Would you be interested in learning more about mobile big data and Positium? Let's talk about what mobile big data can do to help your organisation make decisions based on population mobility.

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