Location-Based Insights

Understand where people are (population), where they are from (origin) and where they go (destination) through mobile location data.

What We Do

Positium extracts and processes anonymous location data of mobile subscribers from mobile network operators, using the specific tools and algorithms created over 10 years of experience. We produce statistical data on residents and visitors, and their mobility.

"The purpose of computing is insight not numbers" - Richard Hammings

Cases where mobile location data is used within your field of interest

Study of transportation of suburbanites

We are able to better understand the exact profile of people at our events, which allows us to secure long-term sponsorship contracts with various companies and government.

Tarmo Hõbe - Rally Estonia

We have always had a very productive working relationship with Positium staff. They are quick to understand our requirements and really effective at delivering them.

Jonathan Raper - Placr

We may predict, on the basis of current experience, the relevance of mobile positioning as an important data source in official statistics.

Jaanus Kroon - Bank of Estonia

This is the only relevant method to get data to describe mobility between various points.

Jaak Adam Looveer - Tallinn City Urban Planning Dept

The study done with mobile location data is a very good source of information for the local decisionmakers.

Siim Kiisler - as Minister of Regional Development of Estonia

When the organizers of the event we sponsor commission a thorough study from Positium, we take it as a powerful sign of their professionalism.

Viljar Pärnpuu - Shell


Decision-makers rely on complete information. Here are four reasons why our clients prefer mobile location data over traditional sources.


Interested in national figures? Or a city district?

If the mobile operator's coverage reaches over the entire country, so does the data. Survey rural areas, national parks or zoom into cities within a block radius.


Residents are only part of the picture? Want to measure passers-through?

Everyone using the mobile network are covered - which includes tourists and persons in transit - places are now characterized more accurately based on all of the people there.


Want to survey over a long period? Missed a key event without doing a survey?

Anonymous data is collected over long periods of time allowing useful comparisons. Determine repeat visitors or behaviour over a time frame you choose without panel surveys or intruding on anyone's privacy.

Tourism Statistics in a Mobile World

National and regional level Tourism Statistics

Understand tourism via mobile phones.

The world has been taken over by mobile. The mobile phone has become the centerpoint of communication and daily life. It is only logical that travel behaviour is measured with that most common travel companion - through data generated by the mobile phone.

Location data from operators ensures the best information on visitors. Positium provides clients with locally accurate and timely tourism insights on foreign and domestic tourists.

How many tourists from the UK visited the national capital during a football match? What is the composition of tourists (by country) visiting a specific region? What is the average duration of a visit? Did the foreign tourism attraction campaign take effect? How do two different regions compare in the sense of tourism and their attractiveness?

Rely on information, not approximate numbers


Add completeness AND get statistics faster. It is not either/or.


Positium's usual environment model is 95% accurate at detecting home locations at even a municipality (LAU2) level.


Mobile location data shows the same trends as most supply and demand statistics, but also discovers pockets of tourism hidden from traditional sources.

The time

At a fraction of the time it takes to gather indicators the traditional way.

Learn More from the Results of the 2014 Eurostat Feasibility Study

Position yourself in the world of Big Data.

Tourism statistics from mobile data are popular with Statistical Offices, tourism officials and event managers.

Get in touch


They are your points of contact.

The Team


There are more than 30 people in the Positium family, mostly coming from a social geography or geoinformation systems background. Combined the team has over 100 years of experience in analysing mobile location data for public planning, transportation, tourism. Researching location data and understanding people's activity spaces is our passion.


We would love to help you use mobile location data.

Õpetaja 9
51003 Tartu
Estonia, EU

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OÜ Positium LBS
Reg code 10883762
VAT No: EE100793233
IBAN: EE222200221020601776
Account: 221020601776
Bank short code: 767
Bank: Swedbank AS, 8 Liivalaia Street, Tallinn, 15040, Estonia, EU

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